High-end packaging should look luxurious, minimalist, and unrivalled. High-end packaging will ultimately pull from the type of packaging material you choose and its design, your logo, graphics, and branding. The result is a symbol of style, authenticity, and modern trends.

Mastering the art of high-end packaging a lot goes into it. If you have a luxury brand, you will want to make your product packaging look as rich and respectable as possible. Fortunately, there are design elements that convey the message of luxury.

Here are fourteen high-end packaging ideas for luxury brands:

Idea #1: Sell a luxurious experience

Think of what your product stands for. Duplicate that in the packaging. Descriptive language can effectively communicate what you want consumers to feel when using your product or opening the packaging.

Idea #2: Elegant packaging design

A common presentation you find with high-end packaging is that it’s not too busy visually. There’s very little in terms of colour, writing, and graphics.

Everything on your high-end product packaging should be there for a reason, from the custom tape you apply to the shape and size of a box.

Idea #3: Make your packaging appeal to the senses

Think of ways to appeal to the senses, make your packaging feel in a customer’s hands, and make an impression. When they open it, think of what scent you may have.

Think of different premium-grade materials that make sense to put inside your packaging to provide a unique experience when everything’s unboxed.

Idea #4: Durable packaging

High-end packaging should be properly manufactured and designed. Durability matters, especially if there’s a remote chance of damaging the product inside.

Find a durable, hard type of packagings, such as corrugated, rigid boxes, that fit your shipping and safety requirements.

Idea #5: Unique presentation

Think of how your customer will open the box and what that might look like. Some high-end packaging has a box sliding out of a box, a bend-and-fold design that makes it more of a presentation when opening, or has a custom mould inside presenting the contents of your packaging a certain way.

Idea #6: Minimalist illustrations

A lot of high-end packaging is minimal in the number of illustrations and graphics used. They’re few and far between. If you include stylized imagery, ensure it’s appropriate for the audience you’re looking to attract.

Idea #7: Embossing and debossing

Embossing and debossing are techniques used to raise or recess types or images in paper and packaging materials. It is done to create a more textured presentation and is a feature of several high-end brands in various categories.

Idea #8: Strong contrast of colors

The colours in high-end packaging often offer a strong contrast. A white-and-black combo is common. The lettering is easy to read because of these strong contrasts, which helps to communicate the simplicity of this type of packaging.

Idea #9: High-end fonts

The font on the packaging says a lot about the contents. You won’t want to get this wrong. Ideally, a font will be modern, such as a sans serif, complemented by clean lines and minimalist colours that do not distract. You want to focus on maintaining a sleek design, in the function of the packaging but also its overall aesthetic.

Idea #10: High-end custom tape

Custom tape is a common feature in packaging today. It is a great way to add in streaks of branding or beautiful touches of lavender, silver, gold, and other colours closely associated with luxury goods.

Think of how you can apply custom tape to your packaging, similar to what you’ll discover in how Amazon and other brands do it.

Idea #11: Non-traditional shapes

Especially if you’re shipping your product, there is no need to adhere to a standard shape in packaging. You can create some very interesting shapes in packaging, from bird wings to an ocean’s wave, abstract shapes and lots more. Try to think of a unique way to offer a product. Don’t hesitate to be bold and different. High-end products it’s what a lot of consumers expect.

Idea #12: Sophisticated colors

Different people suggest different rules for high-end packaging related to colours. Bright colours are generally avoided in high-end packaging. Instead, neutrals are favoured, combined with bold lettering that identifies the brand and product.

Idea #13: Wrap the product

Ensure the product inside your packaging is safe and secure. A custom mould is often used to maintain stability and prevent the product from shifting in transportation. Inside the box is an opportunity to wrap the product in a premium material. This may involve individually wrapping certain components.

Idea #14: Complimentary gifts

A lot of high-end brands will include a complimentary gift with a product. A discount code. A physical gift of some kind refers to the product purchased. A how-to guide on the product. Ideally, a complimentary gift with your packaging will somehow refer to the product.