Being a real estate agent involves finding ways to promote your services. Learning how to get leads as a real estate agent can transform your business by always keeping you busy. Referrals are a great source of business that help you build a reputation that eventually results in more leads sent your way.

Becoming known and recognizable in your community is an important part of generating leads. Here are six ways you can learn how to get leads as a real estate agent.

1. Get Traffic from Google

One of the best ways to get real estate leads is to use the Google search engine to attract visitors to your website. Creating articles, videos, and other content about local real estate topics can attract organic traffic from Google, which comes to you at no cost.

Filling a website with educational content is a great way to leverage your experience as a real estate agent while providing value to your audience through education. Once the content is created, it will work to generate new traffic passively and leads to your website daily.

Using search engine optimization techniques to your advantage will help you build a platform that passively attracts your target audience.

2. Start a Referral Program

Giving your former customers a reason to refer business your way is a great way to increase the flow of leads. Starting a referral program involves selecting an attractive gift or reward that people will get for referring new customers to you.

You can offer gift cards, gift baskets, or straight cash to incentivize people to bring you leads. Once your referral program is created, it’s important to let people know. Make sure to advertise your referral rewards on your website, email signature, and social media.

Having a consistent flow of referrals can significantly increase your income. Word-of-mouth referrals are among the most effective forms since they have a high conversion rate.

However, referrals take time to process. While you are waiting for your next referral, you may get impatient about meeting your sales quota. You can ease your anxieties by relying on real estate agent commission advances. These commission advances give you more flexibility with your income.

3. Participate in Local Activities

Building your local reputation is a great way to use your time when learning how to get leads as a real estate agent. People enjoy working with people they know, which can be difficult if you’re not active in your community.

Volunteering with local organizations and attending popular local events is a great way to make your face more recognizable in your community. Community events are great for meeting local business owners and influential citizens with large networks.

Combining an in-person marketing strategy with an online presence will help increase the number of leads flowing into your business.

4. Slowly Build an Email List

Building an email list is one of the best investments you can make in your real estate business. An email list is a database of potential clients you can contact to generate business. Through your email list, you can stay on the minds of your customers, promote your referral program, and maintain a relationship with your contacts.

Keeping your mailing list active with educational pieces is one of the best ways to build authority with your audience and establish your expertise. Even if you’re out of business for six months, your email list will always act as an asset you can use to generate business during slow times.

5. Set Up a Real Estate Website

In today’s world, your website acts as an online business card. Increasing your leads makes it easy for people to find and get in touch with you. In addition to your contact information, your website makes it easy to display credentials and testimonials that speak to the quality of your services.

Your website will also act as a portfolio you can use to show the properties you have sold and display case studies that speak to difficult problems you had to overcome. Investing in a high-quality website is a great way to brand yourself as one of the top real estate agents in your local area.

With a website, you’ll also show up on Google whenever people search your name.

6. Educate Others

Educating people is one of the best ways to attract your real estate business’s attention. The internet has become a regular part of people’s search for a home. Producing helpful articles and videos is a great way to get your name and face in front of potential clients.

Creating content to educate will help you passively get traffic from social media and search engines. By creating content specific to your local area, you can establish yourself as a local real estate expert, which is a great way to increase the flow of leads into your business.