If you’re a real estate agent and you’re not using CRM, not only are you missing out, but you are making your own life harder. You could be way more productive by using CRM, not to mention making more money as well while simplifying so many tasks. CRM (customer relationship management) is a valuable tool that can help you and your business tremendously.

Working in an already busy field, real estate CRM can reduce stress and save time, so consider what a huge difference it will make to your daily affairs. Let’s take a closer look at what you can expect by using real estate CRM.

Below are the four business principles of CRM:

1. Ease Of Mass Marketing

Marketing is a very important part of any business, including yours. You need to do this professionally and in a timely manner. A CRM program can help to take care of this for you by giving you reminders. This means that you can keep in touch with past, current and future prospects. With all the relevant information in the database, instead of you having to look through them, the CRM prompts you.

You can then send someone a birthday greeting, wish them a happy anniversary or follow up with a prospective client. You come across as professional and little touches like these make a big impact. In the old days (and for those who still don’t use a CRM), tasks like these were time-consuming and tedious.

2. Automated Newsletters

Have you ever signed up for some kind of newsletter? Then you’ll know how powerful these can be. It’s all automated so that you don’t have to do anything other than set it up. Newsletters can keep you up to date or it can mention a new product that’s getting rave reviews. This may make you take the plunge and try it out yourself.

The result is another sale for the company. See how powerful it can be? Now you can do the same. A good CRM program will offer professional templates and even have a newsletter done for you. These will be delivered to those who are in your database, perhaps once a month (or whatever you specify). This has the power to increase your business and sales.

3. Reports & Analysis

With all the necessary data at your fingertips, you can analyze what works and what doesn’t as far as your marketing campaigns are concerned. You can see who opened your emails, who clicked on a link and what kind of content your audience prefers. All of this helps to make things better and improve constantly.

4. The Power Of Video

As part of your marketing campaign, you can use the powerful technique of videos. Videos work, because you can tell that more people are clicking through. Videos can grab a person’s attention. Not all CRMs will offer the opportunity to use video in your emails, however, if you find a CRM that allows it, make sure you jump at the chance because this method can be a true game changer.

Keep these four CRM principles in mind when looking for a CRM program. Automation makes life easier. It can do so much for you and your business.