One of the best ways to get potential customers to notice your business is via a sign. If you really want to stand out, however, you need to make sure that your sign is unique. That’s why so many business owners have channel letters outside of their business. A channel letter sign is a sign that is made out of 3D letters and is individually structured. It has the ability to be lit up from a variety of different angles which, in turn, makes the sign pop. If you are considering channel signs for your business, here are four reasons to invest.

1. Better Chance of Being Noticed

If your business’s location happens to be in a dimly-lit corner of a strip mall, it may be tough to get people to see it. However, a channel letter sign could be the solution you’ve been looking for. These signs light up, so people will be able to see them from afar as well as in the dark, so it won’t matter if your store is located in the worst corner possible.

2. Durable

Business signs tend to deteriorate quickly because of the constant exposure to the sun and the rest of the elements. This can be extremely frustrating—and costly, especially if you are having to replace them over and over again. However, a channel letter sign is able to stand up to UV rays and is made of thick material that will last throughout the years. The best part is, channel letters come in different colours and sizes and can be easily customized so that you can find the right sign for your business, no matter how big or small. So, you are both saving money as well as time since you don’t have to go out of your way to replace your sign over and over again.

3. Easy to Maintain

Channel letter signs are surprisingly easy to maintain. They are 3D, so they are easy to clean and require very little attention unless something is really wrong. This saves you money as well since you won’t have to hire cleaners as often to come in and clean the sign. Channel letter signs are durable and can withstand just about anything so no number of rainstorms or heavy wind will ruin your sign.

4. Saves You Energy

Channel letters run on LED lights so you don’t have to worry about running up your electric bill. They are also extremely efficient and won’t give out in the middle of the night. LED lights are also safer as they run on low voltage. Not only that, but they look cool and aesthetically pleasing, thus enticing customers to want to come in and check out your business.